GENOA: In recent days, in the splendid setting of the Sala del Minor Consiglio in Palazzo Ducale in Genoa, a conference was held organized by the Ligurian Regional Committee of the C.S.I. with the theme "Sports tourism as a driving force for the territory: the role of sports clubs".

Important local political presences: the councilors for Tourism and Major Events Giovanni Berrino and for sport Simona Ferro of the Liguria Region, the councilor for Tourism of the Municipality of Genoa Laura Gaggero, the vice president of the Regional Council Armando Sanna and the President of the C.O.N.I. Regional Antonio Micillo.

Leonardo Zizzi, one of the leading Italian experts in the management of sports organizations and facilities, moderated the debate without missing his speech, almost a "university lesson" on the subject, Antonio Micillo stimulated politicians to draw inspiration from more regional models forward in the approach to the binomial sport and tourism, which in turn confirmed how this is actually the path undertaken in synergy by the last local administrations and took charge of the ideas, observations and requests issued during the debate.

In this context, Gianluca Carbone, invited as Event Director of the upcoming appointments scheduled in Genoa, with a speech entitled "Sports Associations as an integrated tool in Territorial Marketing", presented the events placing them in the context of the tourism theme of the debate, illustrating the impact which they will be able to have both in terms of induced activities in the area and in the return of image and tourist attraction also in the medium and long term.

On the sidelines of the meeting, he was then also able to renew directly to some councilors present the necessary collaborations that the organizational machine will need to obtain, finding appreciation from them.
We recall that the C.S.I. Genovese has just joined the Genoa 2026 Organizing Committee.